Hi, I’m Jo. I help brands tell stories that actually move people.
I help brands,
through storytelling.
Recent projects.
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![Portrait of a man giving a thumbs up against a white background with yellow border, talking about the cost of cancer.]()
The Daffodil Centre
Where science meets care through storytelling that connects research and humanity with powerful video and creative strategy.
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![A woman with long black hair talking outdoors, with trees and a blurred background, wearing a white top and hoop earrings talking about her experience with cancer.]()
Community Ambassador stories
Real people creating real impact through heartfelt stories of courage, connection and community across NSW.
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![A man sitting and holding a cue card, wearing a gray shirt with decorative pins, in front of a white background with a table and glass of water answering questions about what it's like to be diagnosed with cancer.]()
“Anything Goes” Video Series
Using humour and honesty to make tough conversations easier and show the human side of living with cancer.
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![Blurred image of a young person outdoors, talking anonymously about their addiction to vaping.]()
Cancer Council NSW Social & Content Marketing
Creating scroll-stopping content across social and digital channels that connects people, inspires action and builds brand love.
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![Illustration of medical mobility aids including a rolling walker, a wheelchair, a cane, and a pair of crutches, with a decorative blue background and leaves.]()
Druid Creative
Blending design, video and storytelling for small brands with big ideas, where creativity and purpose come together.
I help brands do three things.
Strategise stories that build relevance and trust
Create content people actually engage with
Execute campaigns across digital platforms that move KPIs
Testimonial.
Tim Siow at Cancer Council NSW
“Jo consistently showed that he is a creative, innovative and strategic operator, as he delivered content that drove strong results across our social, digital and print channels.
Jo shows strong leadership skills through his management of projects, external suppliers and internal clients, his ability to mentor others, as well as his contributions to strategic conversations, where he always came armed with research and insights.
Beyond the work, Jo brought heart, humour and authenticity to everything he did. We miss him ever so much since he relocated to the South Coast for a new adventure, but wish him the very best for the future! Any organisation would be lucky to have him.”
Frequently asked questions.
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I work across content strategy, creative production and marketing, helping brands turn ideas into clear, engaging and purposeful stories.
My work sits at the intersection of strategy and execution. I shape narratives, guide creative direction, and deliver content across digital, video and brand channels.
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I bring several years of experience working across content, creative and marketing roles in in-house and collaborative environments.
I have led projects from concept to delivery, working closely with stakeholders, creatives and subject matter experts. I am comfortable taking ownership, contributing strategically, and supporting teams to deliver high quality, well considered work.
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I do not separate creativity from strategy.
My work blends storytelling, brand thinking, data insight and design awareness. This ensures the content I create is not only engaging, but also aligned with business goals and audience needs.
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I have worked across national campaigns, brand and community storytelling, digital marketing, video, social content, newsletters and long form editorial.
Most of my work sits where brand, content and people meet. That is where I feel most at home creatively and strategically.
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I like working with people who care about the work, but also care about how it is made.
I value honesty, collaboration and clarity. I enjoy environments where ideas are shared openly, feedback is thoughtful, and everyone is working toward something that actually matters.